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Privacy Policy

Privacy Statement

Your privacy is very important to us. ED BRIDAL and its affiliates collect and process your important personal information through ED BRIDAL website, services and products (collectively the “Services”) to personalize and enhance your shopping experience. We appreciate your visit and trust that we will handle your personal information carefully and sensibly.

Accordingly, we have developed this Privacy Policy in order for you to understand how we collect, use, communicate, disclose and handle your personal information. By visiting and using the Services, you accept the practices described in this Privacy Policy.

Personal Information To Be collected And Processed

Personal Information you provide to ED BRIDAL

We receive and store the following personal information you provide in connection with our Services, including but not limited to, search for products or services in our stores, add or remove an item from your cart, or place an order through or use ED BRIDAL Services, create a new ED BRIDAL account, add or update information in your ED BRIDAL account or profile, provide us with information via a web form, interact with us by phone, email or otherwise, compile wish lists and provide and rate reviews:

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  • Identifying information such as your name, address, email and phone numbers; login name, and password in encrypted format;
  • Order information, including but not limited to the marriage date, the measurements of the body and the size;
  • your age and gender;
  • your location information;
  • your IP address;
  • content of reviews and e-mails to us; and
  • Other data that we are required or entitled by the applicable law to collect and process and that we need for your authentication or identification, or for the verification of the data we collect.

You can choose not to provide certain information, but then you might not be able to take advantage of many of our Services.

How ED Bridal Use Your Personal Information

We automatically collect and store certain types of information when your web browser accesses our Services and your preferences are remembered through the temporary use of cookies. We use “cookies” and other similar technologies to collect the following personal information while you use our Services:

  • the internet protocol (IP) address used to connect your computer to the internet that helps us learn about your browser and operating system;
  • the location of your device or computer;
  • purchase and content use history, which we sometimes aggregate with similar information from other customers to create features like Best Sellers;
  • the full Uniform Resource Locator (URL) clickstream to, through, and from our websites, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, your language setting and page interaction information (such as scrolling, clicks, and mouse-overs);
  • interests and preferences; and
  • phone numbers used to communicate with our customer service.

Cookies enable our system to monitor navigational preferences. We may also use cookies and other technologies on device, application and web pages to collect browsing, usage, or other technical information.

Personal Information Aw Bridal Process And Share And The Purpose Thereof

We respect your privacy. We are not in the business of selling our customers’ personal information to others. We only share customers’ personal information under the following circumstance for the purpose as described below:

Third-Party Service Providers

In general, the third-party service providers we employed will use your personal information to the extent necessary to allow them to perform the services they agreed with us. This includes the following purposes:

  • Completing orders for products;
  • Delivering packages;
  • Processing payments;

We don’t store credit card or payment information. The third-party service providers we employed have their own privacy policies with respect to the personal information we are required to provide to them for your purchase-related transactions. We recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

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  • Managing credit risk;
  • Providing customer service;
  • Detecting fraud.
  • Complying with a legal obligation to which we are subject.

In particular, remember that certain third-party service providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. Where necessary, we shared your personal information to the following third-party services providers for one or several of the purposes described above:

  • Shipping companies (such as DHL, FedEx, UPS, etc.);
  • Payment service providers including the PayPal Inc. group of companies;
  • External operators of websites, applications, services, and tools.

We promise that we will not disclose personal information of customers to third-party service providers for their direct marketing purposes.

What Information Can customers Access

You can access your following information as our customers:

  • Personally, identifiable information (including name, e-mail, password, and address book);
  • Your personal profile;
  • Payment settings;
  • Purchase history in your account, the status of recent orders;
  • E-mail notification settings;
  • Recommendations and the products you recently viewed that are the basis for recommendations;
  • Shopping lists (including Wish Lists).

Secondary Consent

If we ask for your personal information for any new purposes other than the collection of the first time, we will either ask you directly for your expressed consent or provide you with an opportunity to object.

Right As Aw Bridal Customers

As our valued customers, you have the rights to access, ratify, erase, restrict to process and share the personal information we collect. In addition, you have the right to withdraw your consent and object to our processing and sharing your personal information at any time, by contacting us at [email protected]. Your rights in detail:

Right to Withdraw Your Consent

If after you opt-in, you change your mind, you can withdraw your consent to the use of your personal information by us at any time. As a result, we may no longer use your personal information based on this consent to provide corresponding Services in the future. The withdrawal of consent has no effect on the lawfulness of use based on consent before its withdrawal.

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Right to Access to Your Personal Information

You have the right to obtain access to your personal information that is being collected by us. In particular, you may request information on the purposes of using and sharing, the categories of personal information concerned, the categories of recipients to whom the personal information have been or will be shared, the envisaged period for which the personal information will be stored, or restriction of processing and/or sharing of personal data or to object to such processing and/or sharing. Your right to access may be limited by applicable law.

Right to Request the Rectification of Your Personal Information

You have the right to request the rectification of inaccurate personal information concerning you. We will try our best to respond to your request without undue delay. Right to Request the Erasure of Your Personal Information You have the right to the erasure of personal information concerning you unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims. The right to erasure may be limited by applicable law.

Right to Object to Process and Share Your Personal Information

If your personal information is processed and shared on the basis of legitimate interests, you have the right to object to the processing and sharing of your personal information (including your profiling) on grounds relating to your particular situation. If your personal information is used by us for direct marketing purposes, you have the right to object at any time to the use of your personal information for such marketing, which includes profiling to the extent that it is related to such direct marketing.

Right to Personal Information Portability

You have the right to receive the personal information concerning you, which you have provided to us or requested from us, in a structured, commonly used and machine-readable format and have the right to transmit that information to another controller. The exercise of the above rights is generally free of charge. Where requests are manifestly unfounded or excessive, in particular, because of their repetitive character, we may charge an appropriate fee (at most our actual costs after taking into account the administrative costs of providing the information or communication or taking the action requested) in accordance with the applicable statutory regulations or refuse to process the application.

Data Security

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, unauthorizedly accessed, disclosed, altered or destroyed.

  • We store all passwords in an encrypted format. Order information including name, order, address, phone, and email address are stored securely on our servers.
  • We work to protect the security of your personal information during transmission by encryption protocols and software.
  • We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal information of our customers. Our security procedures mean that we may occasionally request verification before we disclose personal information to you.
  • It is important for you to protect against unauthorized access to your password and to your computer, mobile and device. Make sure to sign off when you finished your use of a public computer or device.

Changes To This Privacy Policy

If you choose to use ED BRIDAL Services, your use and any dispute over privacy are subject to this Privacy Policy and our Terms & Conditions . We reserve the right to modify this privacy policy at any time, so please review it frequently to see the recent changes. Changes and clarifications will take effect immediately upon their posting on the website. You will be notified of any material changes to this Privacy Policy by email. Unless stated otherwise, this Privacy Policy applies to all personal information that we have regarding you and your account.

Updates To This Policy

If we change or update this Privacy Notice, we will post changes and updates on this Site so that you will always be aware of what information we collect, use, and disclose. We encourage you to review this Privacy Notice from time to time so you will know if the Privacy Notice has been changed or updated. If you have any questions about the Privacy Notice, please contact [email protected].